Course Outline:

The course would provide a basic understanding of email marketing and its best practices. Through concepts related to email marketing, the course would facilitate:

  • Techniques to improve traffic, visibility, and awareness of brand or product
  • Marketing business through an e-mail platform
  • Preparing an e-mail list and e-mail campaigns
  • Tracking, monitoring, and segregating large email sets
  • Email rules and regulations

Course Contents:

1. Email Marketing

  • Email Marketing - General Statistics
  • Why Email Marketing?
  • Ten Steps to Email Success
  • Types of Email

2. Email Marketing Process Pipeline

  • Planning
  • Developmen
  • Testing
  • Delivery
  • Analytics

3. Why Segmenting the Email database? How?

4. Dos & Don'ts of Email Marketing

5. How to generate Email Marketing Report

6. Reason for Spam

7. Email Marketing Tools

  • Mailchimp
  • ActiveCampaign

8. Advanced Techniques in Email Marketing

  • Drip Marketing
  • Email Remarketing

Teaching Instructor:

Ms.Vaheeswari N,

Learning Co-Ordinator,
Paruv Digital Services.

Who can Attend:

  • Business owners
  • Entrepreneurs
  • Online marketing professionals
  • Bloggers
  • Copywriters & content writers

Duration and Venue:

December 01st Saturday (9.30 AM - 3.30 PM)

Paruv Digital Services,
No.2A, Shringar Nagar Extn,
II Cross East, Bharathi Colony,
Peelamedu, Coimbatore - 641 004.

Workshop Fee:

The Workshop Fee will be 300 for Students.

The Workshop Fee will be 500 for Professionals.


Not Applicable