Course Outline:

Digital technologies are changing the business landscape. From marketing to sales, businesses need to focus on new trends and innovations to achieve scalability. In this course, you will learn from top to bottom of the Facebook profile and page creation, essential strategies and facebook lead ad creation hands on training with practical assessment test. Facebook is the giant social media industry, which is touch the 2 billion hearts in the world. Our one day workshop on Facebook Advertising is very interesting topic, which is useful to your day to day life in your career and business. You will learn a custom made our own syllabus with Live examples, updated topics and essential tips.

Course Contents:

1. Facebook Introduction

2. Scope of Facebook Advertising

  • Scope of Facebook knowledge
  • Success Story

3. Checklist Preparation

4. Facebook Profile Creation

5. Facebook Page Creation

  • Best way to use Facebook Cover banner
  • How to choose the Call to Action?
  • How to Create the Custom URL?

6. Facebook Ad Strategy & Segmentation

7. Bid Management

  • Lowest cost
  • Target cost

8. Scheduling & Budget Management

  • Daily Budget
  • Lifetime Budget

9. Facebook Ad Creation

  • How to choose the correct campaign object?
  • How to Create the Campaign?
  • How to Create the Ad Set?
  • How to create the Ad?

10. AB Testing

11. Facebook Analytics

  • Ad Overview
  • Analytics Monitoring
  • Facebook Pixel code update and Tracking on Website

12. Reports Management

  • How to create the Ad Reports?
  • How to manage the Ad reports?
  • How to Export the Ad Reports?

13. Self Assessment (Practical Test)

14. Facebook Tips 2018

15. Facebook Account Privacy and Security Setting

Teaching Instructor:

Ms.Vaheeswari N,

Learning Co-Ordinator,
Paruv Digital Services.

Who can Attend:

  • Small business owners who need to use Facebook as the marketing platform.
  • Professionals who are in marketing function and need to be on top of their marketing profession
  • Students, who want to start their career in digital marketing
  • College faculty, who need to teach digital marketing course

Duration and Venue:

October 27th Saturday (9.30 AM - 3.30 PM)

Paruv Digital Services,
No.2A, Shringar Nagar Extn,
II Cross East, Bharathi Colony,
Peelamedu, Coimbatore - 641 004.

Workshop Fee:

The Workshop Fee will be 300 for Students.

The Workshop Fee will be 500 for Professionals.

Accomodation:

Not Applicable