Course Outline:

It's such an important factor that every business should consider running their business online which help them to gain more prospects and grow their business as well revenue. With this online era, the business owners can directly reach the customers through the available digital marketing medium and show their presence.

The expansion of digital marketing raises the awareness among both the business owners and their target audience since everything is done online.

Paid ads is one such marketing medium which is most popular among the available digital marketing types that helps business owners to place their services right in front of their audience. Paid ads is a kind of advertisement for which the businesses have to pay for owning their adspace in the available digital medium.

Google Adwords is the frequently used online advertising tool which was developed by Google, where the advertisers pay to display their ads serving their offers, product listing etc to the web users.

The one day program on “Google Adwords” from PARUV Digital will be useful for you to learn and understand about How to deal with Google Adwords and getting start with the basics. After the course you will capable of planning the paid ads and also you will be able to set up the ads on your own.

Course Contents:

1. Paid Advertising

  • What is Paid Advertising?
  • How does it Works?
  • Important of Paid Advertising?

2. Google Adwords

  • What is Google Adwords?
  • How does it works?
  • Campaign Budget
  • Campaign Targeting
  • Types of Ads

3. Supported Tools

  • Keyword Planner
  • Display Planner
  • Conversion
  • Google Analytics
  • Display Planner
  • Ad Preview & Diagnosis

Teaching Instructor:

Mr.Shyam Sundar G,

Senior Digital Marketing Analyst,
SPAN Technology Services Private Limited.

Who can Attend:

  • Any IT Professional can take this course to understand the Importance of Security for Web sites
  • Penetration testers
  • Web developers
  • IT admins and staff
  • Anyone who wants to learn websites / web applications hacking
  • If you are hoping to be a better network administrator, you can use this course to learn how to secure networks and protect assets.

Duration and Venue:

December 15th Saturday (9.30 AM - 3.30 PM)

Paruv Digital Services,
No.2A, Shringar Nagar Extn,
II Cross East, Bharathi Colony,
Peelamedu, Coimbatore - 641 004.

Workshop Fee:

The Workshop Fee will be 300 for Students.

The Workshop Fee will be 500 for Professionals.


Not Applicable