Course Outline:

Is your website not gaining visitors? Is conversion rate down? Are page views/visitor way off the normal? Is some other metric not performing? If so, where is the problem arising: from a certain section of the site, from a particular product? Is that page or particular section of the site ‘broken’ in some way like code missing, a link not working? If the site is not broken, is the problem coming from traffic sources like organic, direct, referral, paid, and social? And if nothing is broken then how can we find the problem? Is the metric down across all sources and all products?

Don’t think that there is no ROI (Return on Investment) here. When you find a problem and fix it quickly, you avoid days worth of opportunity loss — revenue that might have been left on the table or leads that registered with a competitor, were it not for you? Hence you should use web analytics to increase visitors coming to your website and to achieve ROI.

Course Contents:

1. Web Data Analytics

  • Why Web Data Analytics?
  • Overview of Web Data Analytics

2. Digital Marketing

  • Digital Marketing Overview
  • Why businesses focus on digital marketing?
  • Digital Marketing Categories

3. Digital Marketing Overview

  • Why businesses focus on digital marketing?
  • Digital Marketing Categories

4. Web Analytics

  • Overview of Web Analytics
  • Steps of Web Analytics Process
  • Web Analytics Tools

5. Google Analytics

  • Overview of Google Analytics
  • Why Google Analytics?

6. Appendix I

  • Case Study 1: Improving conversion rates by Google Analytics
  • Case Study 2: Understanding Web User Behavior by Hotjar

Teaching Instructor:

Mr.Govindaraj,

Senior Digital Marketing Analyst,
SPAN Technology Services Private Limited.

Who can Attend:

  • Any IT Professional can take this course to understand the Importance of Security for Web sites
  • Penetration testers
  • Web developers
  • IT admins and staff
  • Anyone who wants to learn websites / web applications hacking
  • If you are hoping to be a better network administrator, you can use this course to learn how to secure networks and protect assets.

Duration and Venue:

June 28th Thursday (9.30 AM - 3.30 PM)

Paruv Digital Services,
No.2A, Shringar Nagar Extn,
II Cross East, Bharathi Colony,
Peelamedu, Coimbatore - 641 004.

Course Fee:

The course Fee will be 300 for Students.

The course Fee will be 500 for Professionals.

Accomodation:

Not Applicable